Every after-hours call books the consult.
The desk picks up at 9pm, asks what windows, how many, what age of home, whether the HOA's involved. By the time you check your phone in the morning, the in-home is on Tuesday at 2pm and you know what you're walking into.
Or text DEMO to (555) 123-4567 to hear the transcript on a real intake.
Three places a busy installer leaks money. Quantified.
Pulled from the call logs of three Midwest window contractors over six months. Your number will be larger or smaller — the leak shapes are the same.
Average shop misses 14 calls a week outside business hours. Three of those are real consult leads. $750 average ticket × 8 booked per month not getting booked.
When you call back tomorrow afternoon, they've already booked with the next contractor in the search results. Industry data says ~40% of voicemails never get a call-back.
Storm damage claims need fast, specific intake — claim number, carrier, adjuster name. Without it, the caller doesn't bother calling back.
Front Desk runs about $3,600/year. Break-even is one booked consult per quarter.
Four steps. Same every call.
It picks up
Any hour. After-hours, weekends, the week of the trade show.
It runs the intake
Window count, type, age of home, HOA, project category. Captures what you'd ask in person.
It books
To your Google or Outlook calendar. Confirmation texts go to the caller and to you.
It hands off when it should
Insurance-claim emergencies and big-ticket commercial jobs route to you directly.
The intake you'd run if you weren't on the truck.
Six questions, in this order. Adjusts the follow-ups based on what they say. The recording lands in your inbox before the in-home.
Spanish-speaking caller? It switches mid-call. Detected 1 in 7 calls in the Midwest pilot.
Same three tiers across every trade.
- Windows-specific intake, ready to go
- Google or Outlook calendar integration
- SMS confirmations both directions
- Two months free for case-study rights
- Three pilot spots for windows — first-come
- Up to 500 calls per month
- Calendar + SMS + email recap
- Emergency-claim transfer routing
- Monthly call-quality review
- Unlimited calls
- Multi-location routing
- Bilingual intake (Spanish + English)
- Weekly script tuning from your call data
- Direct Slack line to Foreword
If the desk doesn't book 10 consults in month one, the month is free.
We pull the call log with you. If it didn't earn the cheque, you don't sign the cheque.
The questions we actually get.
Does it really sound like a person?
It sounds like a deliberate, patient receptionist. Not a chatbot — there's no "I'm sorry I didn't understand that, can you repeat." Listen to the demo line; if it doesn't, we won't sell it to you.
How long to set up?
Five business days from contract. We pull your last 30 days of calls (if you have a recording line), tune the intake to how your callers actually talk, then port the number or run it on a tracking number.
What if a caller asks something the desk doesn't know?
Three fallbacks, in order: (1) admit it doesn't know and route to you; (2) take a message and SMS you the question; (3) book a callback slot. It never bluffs.
Will it transfer real emergencies?
Yes. Specifically: storm-damage insurance-claim callers, structural-failure language ("the window fell out"), and any caller who says "right now." Configurable.
What about HOA-approval workflow?
It asks if the HOA has a spec sheet, captures it if they have one, and flags the appointment so your estimator brings the right grids and grilles.
Does it integrate with my CRM?
Today: Google Calendar + Outlook + Salesforce (basic). HubSpot + JobNimbus + ServiceTitan on the roadmap — we'll add yours during the pilot if it's not on the list.
Does it handle lead-paint disclosure questions?
Yes — pre-1978 homes trigger a follow-up about whether the homeowner is aware of the RRP rule. Doesn't give legal advice, just captures the answer so your estimator is prepared.
What if they want a casement and you only do single-hung?
Configurable. It either confirms what you do and won't, or books the consult and lets you handle the conversation in person.
Can it follow up on quoted-but-not-closed leads?
That's on the Business tier roadmap. Today it answers inbound. Outbound re-engagement is the next layer.
Three windows pilot spots open. Call the demo first.
Hear the desk before you commit. Then 15 minutes with Foreword to see if you fit.
Demo line (555) 123-4567