The front desk that doesn't go home.
A desk that answers every call, asks the right questions for your trade, books the appointment on the calendar, and texts you the details before you've put down your coffee. Set up in a week. Sounds like one of your own.
Four steps. Same hour each week.
The desk isn't magic — it's careful intake plus the calendar you already use. We tune the questions to your trade, point the number at it, and you wake up to a booked-out morning.
It picks up
Any hour, any day. Day-after-Christmas, the Sunday after a storm, the Tuesday you forgot your phone in the truck.
It asks the right questions
Tuned to your trade. Not a chatbot script — the actual five or six things you'd ask if you were on the call.
It books the slot
On the calendar you already use. Sends a confirmation text. Sends you a brief on what the caller needs.
It transfers when it should
Emergency? Big-ticket? It rings you. Otherwise it handles it and you read the recap on the drive over.
Tuned per industry. Priced the same.
The desk asks a window installer's questions differently than a dentist's. We've already built the intake scripts, the urgency triggers, and the booking flows for the trades below. Pick yours.
Single-hung vs casement, age of home, HOA approval, replacement vs insurance claim. Books the in-home consult.
See the math →New patient or recall, emergency or routine, PPO carrier, hygiene appointment. Books to the operatory.
See the math →Cooling vs heating, brand and age, service-contract status, emergency triage. Routes to the right tech.
See the math →Purchase vs refi vs DSCR, credit range, timeline, state. Slow lead response = competitor closes.
Storm damage vs replacement, age and type, insurance claim status. Peak-week emergency routing.
Buyer vs seller, price range, area, timeline, pre-approval. 10-15% of inbound buyers lost to slow follow-up.
Don't see your trade? Tell us — we build the next one to the request.
Most reception software is a button. We're an operator.
A Forward Deployed Reception isn't a SaaS app you set up alone — it's a service we run. Same operator-embedded posture as the rest of Foreword's work: we sit inside your week, tune the intake against your real call recordings, and tighten it month over month. By month two, the desk asks better questions than the receptionist you hired in 2023. By month six, it knows your top three competitors by name and routes around them on a pricing call.
Three ways in. Same number to call.
- One trade, one number, full intake setup
- Calendar integration (Google or Outlook)
- SMS confirmations to caller + owner
- Two months free in exchange for being a case study
- Three pilot spots per trade — first-come
- Up to 500 calls per month
- Calendar + SMS + email recap to owner
- Emergency transfer routing
- Monthly call-quality review with you
- Unlimited calls
- Multi-location routing
- Bilingual intake (Spanish + English)
- Weekly call-quality review + script tuning
- Direct line to the Foreword team on Slack
If the desk doesn't book at least 10 appointments in month one, the month is free.
We pull the call log together with you. If the number didn't earn its keep, you don't pay for the month it didn't. We're confident enough to put the cheque in the contract.
Hear the desk before you commit.
Pick your trade, call the demo number, hear how it asks for your details. 15 minutes on the phone with Foreword after that if you want to take it further.
Pick your trade →